01
CREATE
Create a distinctive term that names the category, idea, market or behavior.
The Language Ownership Strategy
BLOSOT™DEFINED.
BLOSOT™ begins before the search. Before the ranking. Before the competition. It begins with the language itself.
Scroll To Define It
The Difference
YOU DON'T COMPETE
FOR THE WORD.
YOU CREATE THE WORD.
Traditional SEO asks how to rank for words everybody already uses. BLOSOT™ asks a different question: what happens when you create the word people begin to use?
Watch The Language Change
FROM CATEGORY
TO OWNED TERM.
SPORTS PSYCHOLOGY
↓
SPORTCHOLOGY™
The BLOSOT™ Sequence
THE WORD BECOMES
THE MARKET.
02
TEACH
Define it clearly. Publish it. Demonstrate what the term means and where it belongs.
03
ADOPT
The term moves beyond the creator as people, media, businesses and machines begin using it.
04
SEARCH
When the language becomes searchable, the creator already occupies the semantic territory.
Own The Search
WHEN THEY SEARCH
THE WORD YOU CREATED...
THE DESTINATION
SPORTCHOLOGY™
The Psychology of Sport©
Not One Word. A Method.
LANGUAGE CAN CREATE
NEW TERRITORY.
Social Documentary
Socialmentary™
Vaccine Information
Vaxformation™
Pizza University
Pizzaversity™
Sport Sponsorship
Sportsorship™
Sport Documentary
Sportcumentary™
Sports Psychology
Sportchology™
BLOSOT™ + S3EO™
CREATE THE LANGUAGE.
THEN LET THE LANGUAGE
CREATE THE SEARCH.
BLOSOT™ creates and establishes the word. S3EO™ is the self sustaining search effect that can emerge as that word is used, repeated, referenced, indexed and searched.
BLOSOT™→
LANGUAGE→
S3EO™
CREATE THE TERM.
TEACH THE TERM.
OWN THE TERM.
OWN THE SEARCH.
BLOSOT™ • Defining The Language Before The Search
